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Abercrombie Opens Flagship Store the Only Way They Know How – With Naked Men

The shot: 40 shirtless Abercrombie & Fitch models pose as chiseled sentries in front of the company’s new flagship store in Singapore’s premier shopping district. The naked team will punch in for 6 hour shifts out front of the building each day of the week leading up to next Thursday’s ribbon cutting.

A very grand opening.

While we imagine most of our readers won’t be doing their holiday shopping in Singapore this year, we thought you might appreciate a peak at this international advertising campaign.

Enjoy!