It’s Official – Logo Dumps All Gay Programming from Network
Almost two years ago Nick and I had a meeting at Logo in NYC to discuss, among other things, how our little blog was managing to kick their Viacom-funded butts all over the internet. They were very sweet, but real talk, had no clue why the same gay people that were so meh about Logo LOVED Unicorn Booty so much.
I remember literally saying, “Simple. I’m quite good at my job” to a frowned response.
We were told then and there that Logo hadn’t managed to crack the nut on LGBT eyeballs and therefor were unable to crack the nut on advertiser dollars, and that Logo would be transitioning into a gay-free network very soon.
Logo told us they wanted to be the “new Bravo.” Never mind the fact that Oxygen had at the time recently bloomed into a reality television powerhouse of it’s own. And as Bravo’s sister site, it was quite literally the new Bravo. Whatever. It wasn’t our millions being spent on bizarre market research.
At one point last year, I even offered to save the network myself!
Today brings word that Logo is officially no longer in the business of producing or airing gay content.
The updated lineup at Logo will feature shows akin to “America’s Next Top Model”, “Laguna Beach”, and “Storage Hunters” after producers of those shows have signed on to produce programming absent of gay-focused plots.
RuPaul’s Drag Race will remain on the network in some form, but everything else is being gutted.
Anyone who has ever spent more than five minutes watching Logo knows that the network was just dreadful. Anyone watching Logo with access to a remote control probably changed the channel before hitting that five minute mark.
R.I.P. Logo. But hey, at least the casts of The A-List franchise can stop embarrassing themselves and the LGBT community now, right?