Do Target’s New Pride T-Shirts Mean It’s Time to Forgive Their Anti-Gay Past?
Target debuted a line of gay pride t-shirts this week, just in time for the parades and celebrations occurring throughout the country for much of June and July.
But here’s the thing, the shirts will not be sold in stores and are only available for purchase online. Which means that the people who really should be exposed to Target’s LGBT progress won’t be.
That skeptical sales strategy, coupled with the fact that Target refuses to take a stand either way on Minnesota’s potential constitutional amendment banning same-sex marriage has us feeling a bit uneasy about the new shirts. After all, it wasn’t too long ago that Target donated $150,000 to a outspokenly anti-gay politician.
So while it’s great that Gwen Stefani has partnered with the bullseye brand, we’re still having flashbacks of Lady Gaga breaking her contract with Target because of their failure to update their LGBT policies and improve their treatment of LGBT employees. Let’s also not forget that Target actually sued and LGBT grassroots organization last year, and an employee at Target Field warned a lesbian couple they needed to adhere to the ten commandments.
We want to hear how YOU feel about Target’s role in the gay community. Are these shirts a welcome addition to pride season or a one-foot-out-the-door product line. Has Target done enough to make up for their anti-gay past? Or are you still unimpressed by their lack of a firm commitment to LGBT equality?
Sound off in the comments!