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Trix Rabbit, General Mills Come Out for Marriage Equality

Posted by on Jun 15, 2012 in Business | 6 comments

“We do not believe the proposed constitutional amendment [banning same-sex marriage in Minnesota] is in the best interests of our employees or our state economy,” Charles wrote. “We value diversity. We value inclusion.

Obviously, there are strongly held views on both sides. We acknowledge those views, including those on religious grounds,” he said. “We respect and defend the right of others to disagree. But we truly value diversity and inclusion – and that makes our choice clear.”"

-General Mills Vice President for Global Diversity and Inclusion, Ken Charles.

Now that General Mills has publicly endorsed marital rights for all, it’s only a matter of time before the Trix Rabbit is finally permitted a bowl of his most cherished desire. “Trix are for kids” is an unacceptable hypocrisy in a world of equality.

Or something.

(via Star Tribune)