With Gay Greeting Card Line, We’re Pretty Sure Target is Just F*@#ing With Us Now
Placed on card racks under the headings of “For two special men” and “For two special women,” the cards are adorned with phrases such as “Mr. & Mr.” and “Two very special women, one very special love.”
The cards hit shelves in mid-June, a month after the retailer began selling T-shirts with gay pride themes, and two years after Target drew a backlash for a $150,000 donation it made to a group backing Tom Emmer, the Republican gubernatorial candidate who opposed gay marriage.
Target offers a range of greeting cards that appeal to a variety of audiences, including the lesbian, gay, bisexual and transgender (LGBT) community, spokeswoman Molly Snyder said.
“Target is focused on diversity and inclusivity,” she said.
Whoever wrote this article is clearly drinking from a different pitcher of the Target Kool-Aid than the rest of us though.
All of this back-and-forth on the very, very easy to navigate issue of doing the right thing has our brains melting out of our ears and dripping all over the floor in the shape of the Target logo.
Target’s rich history of homophobic missteps means that while these cards are certainly welcome, it will be a good long while before we’re comfortable with the idea of giving this company our dollah-dollah bills or suggesting you do.
What’s with Target’s 50 Shades of Gay? Why can’t they maintain a consistent LGBT business policy?
(via Star Tribune)