James Franco’s LBGT Films Just Got A Little More Expensive
I’ve searched and searched but there seems to be no word on specifically which advertising campaigns have dropped James Franco. At South by Southwest aka SXSW (aka the place where UB founders Kevin and Nick are right this very minute and you should go visit them!) aka the only thing the Internet seems interested in talking about right now, Franco said that he has lost three advertising gigs due to his involvement in LBGT cinema. Though no one seems to know—or even speculate about—which campaigns.
Here is what I really wanted to know: is James Franco still modeling for Gucci?
Give me a moment to explain myself—that question is not (quite) as superficial as it sounds. It is a major source of aggravation for me that magazines like GQ barely acknowledge their gay readership even though they seem to stuff their hyper-glossy pages with every homoerotic ad in which Marc Jacobs chooses to cast himself as his own model—and more (much, much more). Don’t get me started on the cover shoots.
Thankfully, Disney gave me the answer I was looking for. Franco’s work on LBGT films certainly didn’t stop Disney’s Oz the Great and Powerful (with Franco playing Oz) from making a ton of money this weekend at the box office. And who was listed as a primary sponsor for the red carpet screening? Gucci.
(James Franco wore a metallic gray Gucci suit to the premiere—the silver lining in this story of a still very much homophobic media?)
As Disney proved last month, they have already earned their LBGT pride pin by appointing George Kalogridis as the first gay president of Disney World. Perhaps whichever advertising campaigns dropped Franco need to take a look at the money Disney made in a single weekend with Franco at the helm—$150 million dollars.